About studio photography, and some real downsides. It's easy, because if you know what you're doing with your photography studio lighting and your equipment, you'll get the results you want, every time. Everything's under your control, which allows you to be overly precise and to keep on trying for that perfect image. Make sure you know in advance whether you'll want your photography studio lighting to be based on the floor or the ceiling, too. There are certain advantages to each setup. Floor based studios have to have stands and supports on the floor, and it's possible to inadvertently knock them over. However, they require less money and fewer changes to the building than ceiling mounts, making them popular with people who are just getting started.
Most of all, don't try to let the equipment substitute for practice and training. Remember photography studio lighting, the camera, and all the other equipment you choose for your studio is just a set of tools. You provide the skill and experience to turn the results into works of art. If you don't have these, it could be extremely difficult to produce the kinds of photos you want. Start out with a great set of tools, and make sure that you know how to use them correctly. Many people think that they can substitute money spent for learning to work with their cameras, but they're wrong.